In Q4 2025, Proxymo launched the Pulso Circuit, a premium outdoor advertising network in Mexico City, by deploying double-faced digital advertising units in Condesa and Roma. The network has shown strong early commercial traction, with bookings already committed for 2026.
In parallel, Proxymo received authorization to deploy its digital advertising units at Mexico City International Airport across Terminals 1 and 2. Installations are scheduled to begin in early 2026, with commercial sales expected to start in April, positioning Proxymo to capture increased advertising demand ahead of the 2026 World Cup.
